Let’s celebrate an exuberant wine, priced in the coveted $10 price range.

The new 2013 Georges Duboeuf Beaujolais Nouveau is not one of those wines you want to tuck away in the cellar. It’s meant to be drunk young. Now, baby. In fact, this year the winemaker is heralding this youthful pour with images of the Great Gatsby and the Jazz Age.

Over the years, the wine has established a following of fans, waiting for the cork to pop in late November. The cheerful purple-and-red label, with the year prominently displayed, encourages us to CELEBRATE!

Traditionally, the wine is fruity, of course. Expect notes of berries, especially strawberries. In the most recent release, the wine is an inkier purple than in past years. But otherwise it’s the happy seasonal refresher Beaujolais drinkers have come to expect. This wine is a pleasing pour, especially when nicely chilled in the Beaujolais tradition.

We suggest serving it at a party, with lots of fab friends and fun food. The makers’ suggest a menu of dishes inspired by the 1920s, including deviled eggs and stuffed mushrooms.