While the world was flipping for flip flops, I was looking for any casual footwear that didn’t have that uncomfortable thong between my toes.

Then the folks from pluggz asked me to give their earthy-but-hip flip flops a try. The soul of this iconic summer fave is its sole, which includes a carbon and rubber plug. The inventor says the plug acts as a conduit for electrons to flow from the earth to our bodies, thus neutralizing free radicals.

“The mostly synthetic materials that are used in today’s footwear break the flow of energy between the earth and our bodies,” says Sharon Whiteley, founder and CEO of LISTEN Brands and a hottie in Entrepreneur Land. “As I understood this connection, the product created itself for me.”

Flip flops that are good for you? That is a lot to expect from beach brogues.

OK, OK, I thought. I’ll give ‘em a test schlep — and then report what I think.

Will I flip for pluggz? Or declare them a flop?

When I opened the box and beheld the pluggz I was concerned about the plug. It looked downright uncomfortable. I have a large closet filled with shoes—from Ferragamo loafers to towering Badgley Mischka stilettos—and not a one has a plug embedded in its sole.

Still, pluggz has aesthetic appeal. I don’t see the satiny finish on these flip flops at the discount store. Ditto for the embellishment, the stylish little disk on the side. Pluggz come in three classic colors: gold, silver and black. Full sizes run from 5 to 11.

But what about the feel? Are they worth the $39 price tag? I slipped on my pluggz and sauntered out to my yard. As I strolled on the grass, the pluggz felt darn good, although I confess I did not discern an enhanced flow of electrons.

The next weekend, I traveled out of town for a friend’s party. I packed my pluggz and put them on as I headed to the hotel pool. They were very comfy on the concrete decking around the pool. No worries about slipping with the 100% rubber sole. They looked nice with my swim suit. No tugging between my toes. What more can you ask from flip flops?

Now that I have plugged into pluggz, I am wearing flip flops more often. On the patio. In the bathroom. In the garden.

But what to do when the weather turns nippy?

Not to worry. This fall, pluggz is coming out with a new line of adorable Mary Janes and ballet flats.