The first month of the year is traditionally associated with White Sales.

But there are better bargains to be had than discounts on sheets and towels, says DealNews, a tracker of online retail.

January is the best month to flex your buying muscle for fitness equipment. That’s due, in part, to the boomlet of consumers who have vowed to exercise more in 2016. Gyms and fitness centers also are offering healthy savings on memberships. (And if your local gym isn’t advertising a deal, don’t sweat that detail. Be proactive and ask for a discount.)

Other opportunities to save include:

• Jewelry and chocolates, the goodies most often associated with Valentine’s Day. After Feb. 1, the price of romance takes a seasonal spike.
• Tax software. Early filers get their refunds sooner. They also get the best deals on software. (Make sure your package includes whatever you will need to file your state tax return.)
• Holiday decorations. Christmas is so over and Santa’s helpers at Lowe’s, Home Depot, Target and Pier 1 are marking down ornaments and other glittery goods up to 70 percent.