It’s 63 days until Christmas and we are already thinking about Toy Land.
A go-to resource for moms and dads who want to buy innovative, unique and fun construction-based playthings that kids can build themselves is K’NEX, a socially and environmentally responsible company based in suburban Philadelphia. Great thoughts, great toys.

K’NEX has fulfilled that seemingly impossible mission of getting kids to love things that are good for them. Their engaging building sets are as healthy as broccoli — and as sweet as ice cream.

This year, K’NEX has added four fab roller coasters to its hot Thrill Ride line of sets, ranging in price from $49.99 to $249.99. We checked out the Thunderbolt Strike coaster set, which we expect will be a Big Guy in Roller Coaster Land this holiday season.

The fans spoke. And K’NEX listened. The set includes more than 800 American-made, classic K’NEX rods, connectors, cross-ties, and tube-track for lightning striking fun, all selected according to fan requests.

And that’s not all. This puppy is outfitted with a motor, vertical chain lift, two cars and two fully articulated K’NEXmen™ figures. It’s packaged in an iconic K’NEX suitcase. Suggested for kids age 9 and up. MSRP: $119.99. (10% of sales from K’NEX direct go the Crohn’s & Colitis Foundation of America.)

Feeling lucky? During the K’NEX-A-Day Giveaway, you can log on to knex.com and enter for a chance to win a K’NEX building set. The contest is open to K’NEX fans ages 7 and up through Oct. 28 and participants can enter once each day. For more information, official rules or to enter visit http://www.knex.com/knex-a-day. No purchase necessary.