I think I know why people can’t stop eating potato chips.

Sure, salt and fat contribute to the attraction. But the big lure is the crunch.

Crunchies is a simple fruit snack that deliveries the crunch we typically associate with savory nibbles. In addition to giving fruit a novel texture, freeze-drying locks in the nutritional value while extending shelf life.

The folks from Crunchies sent me a big box of snacks to sample. The treats arrived at an auspicious time, as I’ve sworn off refined sugar and other goodies for the month of January.

Crunchies contain no added sugar and no artificial flavors or coloring. They are non-GMO, gluten-free, vegan, and kosher- and-halal certified. A serving is only 40 calories. In short, Crunchies offend no one.

Strawberry quickly emerged as my favorite variety. Unlike strawberries that are picked long before they ripen, Crunchies are intensely flavorful, with the sweetness of just-plucked natural fruit. I eat them straight out of the bag. They liven up a bowl of oatmeal, too.

The line also includes mango, pineapple, blueberry, raspberry, grape, cinnamon apple, strawberry banana and mixed fruit. You can find Crunchies in stores nationwide for an SRP of $4.99 – 5.99 for resealable pouches and $1.25 for single-serve bags.