A Prévu to romance

As  Valentine’s Day approaches, we are coming up with novel ways to say I really, really love you.


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Enter Prévu,  a new and engaging blend of wheat-based vodka and cognac,  distilled in Cognac. In France, of course.

First, let’s talk about the bubbles, the harbinger of celebration. This  sparkling liqueur is an effervescent blend of 70% vodka and 30% cognac. Expect black currant, raspberry, blackberry and a bouquet of violets,  a combination that offers natural sophistication.

The color is so gorgeous you will be tempted to dash to the paint store and ask the clerk to match it. Plus, Prévu’s ingredients are all certified organic and natural. The proof? It’s 17%.

That’s less than other liqueurs. That means you can actually taste the blend of vodka and cognac. It also presents the option of mixing a cocktail or simply enjoying a pour on the rocks, chilled, with lemon or lime.

Prévu was created by 27-year-old entrepreneur Simon Tikhman, who was raised in an organic household and then studied business. After immersing himself in San Francisco, he developed Prévu, which is now served in the hippest lounges in the city by the bay.

If you want to impress your date or mate, consider The First Kiss, a simple but potent cocktail. Here’s the recipe:

– 3 oz. Prévu

-1 oz. champagne

-Add a raspberry for garnish — and enjoy a big smooch